Zomato Rebrands as Eternal on Stock Exchanges; Shares Dip 2%
In a major corporate development, Zomato Ltd has officially rebranded itself as Eternal Ltd on April 9, 2025. The change, effective across stock exchanges, marks a new chapter in the company’s evolution as it expands beyond food delivery into a multi-business conglomerate. While the move showcases strategic ambition, investor response was cautious, with shares dipping by 2% during the trading session.
Why Zomato Became Eternal?
The rebranding comes in the wake of Zomato’s growing presence across several verticals beyond its core food delivery business:
| Business Vertical | Description |
|---|---|
| Zomato (B2C) | Food delivery and dining out services (app remains unchanged) |
| Blinkit | Quick commerce and instant grocery delivery |
| Hyperpure | B2B supply chain and restaurant supplies |
| Feeding India | CSR and hunger relief initiatives |
| Eternal | New parent entity housing all brands under one umbrella |
The name "Eternal" symbolizes long-term vision and diversified operations. While the consumer-facing app and food services will continue under the Zomato brand, the publicly traded entity is now known as Eternal Ltd.
Market Reaction: Shares Fall 2%
Despite the strategic intent behind the name change, investors reacted conservatively:
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Opening Price: ₹215.30
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Day’s Low: ₹210.55
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Closing Price: Down by 2%
The drop is seen as a typical response to structural transitions, where investors often wait to assess long-term impacts before adjusting positions.
What Changes and What Stays the Same?
| Aspect | Before | After |
|---|---|---|
| Stock Ticker | ZOMATO | ETERNAL |
| Website | zomato.com | eternal.com |
| Consumer App Name | Zomato | Zomato (unchanged) |
| Listed Entity Name | Zomato Ltd | Eternal Ltd |
Note: Customers using the Zomato app for food delivery and dining will not see any changes. This rebrand is purely corporate and strategic in nature.
What Does This Mean for Investors?
1. Diversification of Risk and Revenue:
The company is no longer just a food-tech player. With Blinkit and Hyperpure gaining traction, Eternal is positioning itself as a full-fledged tech-enabled commerce giant.
2. Long-Term Growth Focus:
The new identity reflects Zomato’s ambition to be an “eternal” company — built to last and adapt across industries.
3. Brand Clarity for Stakeholders:
Separating the corporate identity from the consumer brand allows better communication with investors, regulators, and institutional partners.
CEO Deepinder Goyal’s Vision
Deepinder Goyal, Founder & CEO, shared that this rebrand is “about broadening our horizons without losing focus.” Eternal, according to him, represents Zomato’s commitment to solving multiple consumer problems — not just food delivery.
Conclusion
The transition from Zomato Ltd to Eternal Ltd is more than just a name change — it's a strategic shift that reflects the company’s multi-vertical ambitions. While the market has responded cautiously, this move sets the foundation for a unified, scalable, and future-ready business empire.
As always, investors should keep a close eye on quarterly performance, segment growth, and consumer retention across all business verticals.
Frequently Asked Questions (FnQ)
Q1. Has the Zomato app changed its name to Eternal?
No. The Zomato app and food delivery services will still operate under the same name.
Q2. What is the new stock ticker of Zomato?
The new ticker is ETERNAL on both NSE and BSE.
Q3. Why did Zomato change its name to Eternal?
To reflect its diversified business model and long-term corporate vision.
Q4. How does this affect existing shareholders?
Shareholders of Zomato Ltd are now shareholders of Eternal Ltd. The shareholding remains unchanged, only the entity name has changed.
Q5. Is Blinkit now part of Eternal?
Yes, Blinkit is one of the business verticals under Eternal Ltd.
